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FAST FORWARD? Reflections on Fashion and Modernity

Verschueren Alexandra.- "Fast Forward? Reflections on Fashion and Modernity."

The public journal of semiotics - ISSN 1918-9907 - 3:2(2011), p. 175-195

This article starts from the striking obsession of the fashion world with innovation and change. Then a systematic attempt is made to relate this feature to the notions of modernity, modernism, and post-modernity. An exploration of these notions in relation to each other leads to a description of the position of fashion in the economy, in a world imbued with social status and politics, in the sphere of individuality and individual needs, and in the context of art and culture. A complex picture emerges in which the artistic a
nd practical problems faced by a designer can be summarized in the following question: what can be made how and where in a sufficiently creative and innovative way, appealing to people’s ambivalent needs for identity, conformity, and individual self-expression, and producible in an affordable and ethical manner?
Fashion; Design; Modernity: Modernism; Postmodernity

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